Registered Financial Planner

Beth has over 24 years of experience in financial services with a B.A. from Michigan State University in financial administration, and Series 6, 7, 63 & 65 Registrations through LPL Financial. Beth was formerly an investment representative for MEA Financial Services. She specializes in objective financial advice, helping individuals and businesses in areas such as retirement plans, IRAs, college savings and many other investment programs.

Beth and her husband Cal live in Holland, MI.

Registered Financial Planner

Michael graduated from Hope College where he played Quarterback for the football team. Now, he focuses on tax strategies, helping W-2 employees and small business owners with implementing tax strategies, learning their choices with old work retirement plans, and Roth IRAs. He has a passion for building a relationship with his clients. Understanding why money matters to you is important to him. He firmly believes that finances can be a powerful tool for your life goals.

Michael is a CERTIFIED FINANCIAL PLANNER™ (CFP®) and also holds his Series 7, Series 66, Series 24. and SIE registrations with LPL Financial as well as his Life, Health, Property and Casualty insurance licenses.

Registered Financial Planner

Ray has over 28 years of experience in the financial securities industry. He received his B.A. in Business Marketing from Ferris State University and, in 2001, received the professional designation of Accredited Asset Management Specialist from the College for Financial Planning. Ray has Series 7, 24, 63 and 65 registrations held through LPL Financial and continues to update and improve his professional education.

Ray is married and proud of his two children and step-daughter. He especially enjoys spending time together with family and friends.

Office Manager

Sara joined Custer Financial Advisors in 2017. She has a Bachelor’s degree in Business Administration from Calvin University. Sara has a genuine interest in serving and meeting our client’s needs and is focused on providing excellent customer service and advisor support.

In her free time, Sara enjoys reading, cycling, yoga and spending time outdoors.

Registered Assistant

Autumn joined us in 2022. She graduated from Grand Valley State University with a bachelors in Human Resource Management. Autumn is eager to provide support to both clients and advisors. In her free time, Autumn enjoys spending time with family, friends and her golden retriever, Scout. She also enjoys camping, hiking and crafting